About Us

Fishface Cycles is a family run independent bicycle and outdoor sports dealership located in the beautiful courtyard of Walkers Way set in the heart of Wombourne, a large village (some claim the largest in the UK) in the district of South Staffordshire, 4 miles south-west of Wolverhampton.

And if you’re thinking ‘Fishface’?……this is a nickname of one of the owners whose surname is Fisher. We do get asked this quite a lot!

Official bicycle dealers of Bianchi, Scott, Moda, Tifosi and WETHEPEOPLE.

Mountain Bikes, Road Bikes, Cyclocross Bikes, Gravel Bikes, E-Bikes, BMX and Kids Bikes available online and in store.

Specialising in custom built bikes, we take pride in working closely with our customers to create truly bespoke machines built to precise specifications in order to meet the requirements of the rider. Please contact us in store for custom build advice and assistance.

All bicycles purchased through our website will have been fully built and have received a full pre delivery inspection (PDI) before being shipped to you.

Components and accessories from the majority of cycle related brands can be ordered through our store (we do not list everything online).


In addition to cycling we specialise in other outdoor sports goods that we personally have much experience and a real passion for:

Trail and Road Running Shoes, Running Clothing, Running Accessories, GPS Watches, Recovery and Rehabilitation Products. Brands include Saucony, Scott, 2XU, Garmin, RockTape and Flow Sports Technology.

Open-water Swimming Goods such as Wetsuits and Accessories. Brands include 2XU and Orca.

Outdoor Gear including Buffalo Technical Clothing and Petzl Headlamps.


We look forward to seeing or hearing from you, so pop in, make a call, send us an email, even if it is just for a chat and check us out!